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About Lois Jeans at Bournemouth Jeans: Lois Jeans - great prices - wonderful fit!

The year was 1962 and excitement was running high in Spain owing to the birth of the hippy movement, rising student campaigns and the renewed search for freedom. In the midst of these escalating ideals and proposals for making love, not war, the LOIS trademark was brought onto the scene, bringing satisfaction and delight to a growing number of young people with advanced ideas who were anxiously seeking new ways to express their personalities. One of these was none other that what was fast becoming a new symbol of youth and rebellion in the world - blue denim jeans!

Soon after the birth of the dynamic new Lois label, thousands of young people in Spain and many other parts of the world started asking for "Lois jeans" when they went out looking for a pair of jeans. This is how the Lois legend began to take shape.

The company soon managed to position Lois as a major brand of jeans in the world, marketing them on all five continents, and providing proof that the spirit behind the product was destined for success, labelled for longevity, despite all the difficulties and bittersweet moments of its history. Lois jeans, perhaps more than any other Spanish product has ever done demonstrated a solid will to succeed.

Without Lois, the history of the jeans phenomenon in the world simply could not have been written. It's sought after "Slim Fit" jeans are products that went beyond the limits of simple apparel to become true symbols - symbols which today, four decades later, are sought after by collectors and youth who are proud to be able to wear a genuine pair of Lois Jeans.